We are Equity Rentals Ltd.

Grande Prairie's Premier Property Rentals Company

OUR VISION, story & CULTURE

WHO WE SERVE & WHAT WE OFFER

OUR VALUES

Meet Our Team

in the community

OUR VISIoN, story & CULTURE

Our vision

Providing reliable, affordable rental properties for individuals, families, and businesses with the best service in GP.

Our story & culture

We recognized that renters wanted to feel safe, secure, and welcomed in their home or place of business. This meant purchasing the right properties, then renovating, and improving them to a consistent standard. As our company and portfolio evolves and grows, so does our experience, our community and our team. We own and manage over 230 doors in Grande Prairie and we are looking forward to the upcoming growth in our future.

Our tenants’ needs are supported with our in-house maintenance and housekeeping teams, leasing, finance and marketing teams and partnerships with local service professionals. In the community, you’ll find us supporting causes that help others where we can.

WHO WE SERVE & what we offer

Who we serve

Grande Prairie and area local community members who are in the market to rent residential and commercial spaces.

What we offer

Clear and open communication from our team with 24/7 phone support
Great property value and safety
Positive, innovative mindsets
Flexible support

OUR VALUES

Our values

Our team works together across all departments to be flexible, adaptable and to give 100% effort for the greater good of our company and tenants. We have fun, and work hard to create a community that we would all want to live in.

MEET OUR TEAM

Meet Our President

Dan Goff Equity Rentals Professional Photos by Chris Beauchamp

DAN GOFF
Founder/President

Equity Rentals CEO and President Daniel Goff is the fuel that keeps his company running smoothly. Dan’s specific expertise comes from buying undervalued properties, renovating them and creating value for his business and community. A strategic thinker with a get-it-done attitude, Dan is both the voice behind the company’s long-term vision and the person to see each job through to completion.

Born and raised in Grande Prairie, Dan has always held a deep respect for his hometown. He was 19 when he bought his first property – a fixer-upper in the Hillside neighbourhood. Dan renovated it, sold it, and discovered a terrific opportunity to create leverage and income.

Now with Equity Rentals, Dan and his partners provide residential and commercial, rental and management services and development. Some of Dan’s greatest successes have come from restoring abandoned housing and making it like new, making a positive, lasting contribution to Grande Prairie.

As a leader, Dan appreciates and respects every member of the Equity Rentals team. Through honesty, reliability and a willingness to keep improving, Dan is committed to making things better for his staff, his company and his city.

Dan feels Grande Prairie is a great place to live and appreciates the unique balance of convenient amenities and small-town atmosphere. He is proud to be a part of the community along with his wife and their children. In his downtime, Dan enjoys time with his family and stays active by playing squash, kite surfing, and travelling.